The new-vehicle sales pace in August 2025 is forecast at 16.0 million (SAAR), down from July’s 16.4 million but well above last year’s 15.1 million, with EV demand driving the gains.

• Sales volume is projected at 1.46 million, up +3.9% MoM and +2.3% YoY, aided by one extra selling day versus July.

• EV sales surged in July (+26.4% MoM; +19.7% YoY to 130,082 units), the second-highest monthly total ever, with August expected to continue strong as buyers move ahead of tax credit expiration.

• Incentives on EVs reached record highs in July, with 11 brands achieving their best EV sales of the year.

• Market conditions remain supported by low unemployment, a strong stock market, and muted tariff-driven price increases.

• Looking ahead, sales momentum is expected to slow in Q4 as EV tax credits expire, inventories tighten, and auto prices gradually rise.