Total new-vehicle sales for April 2025, including retail and non-retail transactions, are projected to reach 1,519,900, a 10.5% YoY increase (non-adjusted increase of 14.9% YoY).

• Retail sales of new vehicles are expected to reach 1,284,800, a 14.7% YoY increase (non-adjusted increase of 19.3% YoY).
• Fleet sales are expected to total 235,071 units in April, down 7.8% from April 2024. Fleet volume is expected to account for 15.5% of total light-vehicle sales, down 3.1 percentage points from a year ago.
• U.S. final assembly vehicles are expected to make up 51.8% of sales in April, unchanged from a year ago.
• Retail inventory levels are currently at 2.15 million units, a 21.4% increase from April 2024.
• The industry’s inventory days of supply is at 63 days in April, up 7 days from a year ago.
• The average new-vehicle retail transaction price in April is expected to reach $45,764, up $887 from April 2024. Transaction price as a percentage of MSRP held steady at 91.3%, which is flat from a year ago.
• Retail buyers are on pace to spend $55.8 billion on new vehicles, up $9.8 billion from April 2024.
• J.D. Power: “April results are dominated by the prospect of future vehicle price increases due to tariffs. Beginning at the end of March, and continuing through April, consumers have been accelerating their vehicle purchases under the expectation that prices will rise soon. In fact, an extra 83,000 sales in March and 139,000 in April have occurred due to accelerated vehicle purchases.”