The estimated March new-vehicle ATP from Kelley Blue Book was $47,462 In March, down slightly from the revised-lower ATP of $47,577 in February.

• Sales incentives in March were flat compared to February at 7.0% of ATP, but higher by 5% than year-ago levels when incentives were equal to 6.7% of ATP.
• New electric vehicle prices in March are initially estimated by the team to be $59,205, higher year over year by 7.0%.
• While transaction prices and incentives held mostly steady in March, sales roared. According to Kelley Blue Book estimates, new-vehicle sales in March topped 1.59 million units, the best sales volume month in nearly four years. Sales in March were nearly 30% higher than in February, as many consumers rushed to buy vehicles before the expected tariff-driven price hikes took hold.