Cox Automotive Average New Vehicle Transaction Price
- Source
- Cox Automotive
- Source Link
- https://www.coxautoinc.com/
- Frequency
- Monthly
- Next Release(s)
- December 12th, 2025 10:00 AM
Latest Updates
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The U.S. new-vehicle average transaction price (ATP) slipped -0.4% MoM to $49,766 in October but remained +2.1% YoY, reflecting a modest pullback from September’s record high as EV sales dropped sharply after incentive expirations.
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The average new-vehicle MSRP declined MoM to $51,841 but was still +2.6% YoY, showing that fewer high-priced EVs in the sales mix contributed to October’s dip.
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Incentive spending fell to 6.5% of ATP, down -11.4% MoM from 7.3% in September and below the 7.6% share a year ago, indicating a cooling in discount activity following September’s higher levels.
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Full-size pickup ATPs hit a record $66,462 in October, supported by incentives at 8.4% of ATP, which rose MoM but remained below their June and July peaks; the segment’s average MSRP reached $70,351.
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Cadillac ATPs rose more than +22% YoY and Porsche prices increased over +13% YoY, while Lincoln and Chevrolet also saw above-average annual gains, contrasting with notable YoY declines at Acura, Jeep, and Tesla.
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EV sales fell to 74,835 in October, a steep -48.9% MoM decline and -30.3% YoY drop following the end of government-backed incentives, underscoring a sharp contraction in segment demand.
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The EV ATP increased +1.6% MoM to $59,125 and was +2.3% YoY, indicating that the remaining EV mix shifted toward higher-priced models despite weaker overall sales.
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Tesla’s ATP fell -1.1% MoM to $53,526 and was -5.5% YoY, with Model 3 and Model Y prices down MoM; Tesla sales declined -35.3% MoM and -23.6% YoY, outperforming the broader EV segment’s steeper pullback.
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