The average new-vehicle ATP rose +1.9% YoY to $49,191 in January (a record high for the month) but fell -2.2% MoM from December, reflecting normal seasonal cooling after year-end strength.

• The January ATP of $49,191 marked an all-time high for the month and compared with a revised $50,318 in December, indicating prices remain elevated despite a typical post-holiday pullback.

• The average MSRP increased +2.1% YoY to $51,288 and has stayed above $50,000 for 10 consecutive months, showing sustained elevation in asking prices even as the annual gain ran below the typical ~3% January increase.

• Sales incentives averaged 6.5% of ATP (~$3,200) in January, down from 7.5% in December and 7.1% a year ago, suggesting automakers reduced discounting to protect margins.

• Compact SUVs, the best-selling segment, had ATPs of $36,414 (-0.4% YoY) versus the industry’s +1.9% YoY gain, highlighting that high volumes persist in lower-priced core segments.

• Full-size pickups continued to lift averages, with average MSRPs above $70,000 for a fifth straight month and more than 150,000 units sold, underscoring resilience in high-priced segments.

• Subcompact cars averaged MSRPs below $26,000 but recorded fewer than 4,000 sales, while no vehicle now carries an average MSRP below $20,000, reflecting the ongoing disappearance of true entry-level options.

• EV ATPs declined -3.1% MoM and -0.6% YoY to $55,715, while EV incentives fell to 12.4% of ATP (from 18.3% in December), indicating both softer pricing and reduced discounting versus late 2025.

• Tesla’s ATP fell -2.2% YoY to $52,628, and total EV sales were just over 66,000 units (-20% MoM; nearly -30% YoY), showing a sharper contraction in EV volumes relative to the broader market’s -25.4% MoM industry decline.

U.S. new-vehicle prices rose to an all-time high in December, with the Kelley Blue Book average transaction price (ATP) increasing +1.1% MoM and +0.8% YoY amid a strong mix of midsize SUVs and full-size pickups.

• The average new-vehicle ATP increased to $50,326 in December (record high), reflecting December seasonality and a sales mix skewed toward higher-priced vehicles.

• The average new-vehicle MSRP (asking price) also set a record at $52,627, up +1.2% YoY, and has remained above $50,000 for eight consecutive months, indicating sustained pricing elevation.

• Incentives rose to 7.5% of ATP (highest of 2025), up from 6.7% in November (+10.7% relative increase MoM), but remained below 7.9% in December 2024, suggesting more discounting sequentially but less than a year ago.

• Full-size pickups were a major driver of the higher overall ATP, with more than 233,000 units sold (best month in five years) and an average pickup ATP of $66,386, slightly below the record set in October 2025.

• Cox Automotive estimated combined retail and fleet revenue for full-size pickups surpassed $15B for the first time, underscoring how high-volume, high-price truck sales boosted aggregate pricing.

• Luxury purchasing also contributed to the strong mix, with nearly 20% of shoppers buying luxury vehicles in December (a 2025 peak), excluding high-end pickup volumes.

• New EV ATPs were $58,034 in December, up from $56,691 a year earlier (+2.4% YoY) but modestly lower vs November, indicating slight sequential softening despite higher annual pricing.

• EV incentives jumped to 18% of ATP (record territory), helping lift EV sales to over 84,000 units (best since government-backed sales incentives were revoked), pointing to incentives playing a meaningful role in supporting demand.

• Tesla’s ATP averaged $53,680 (-2.9% YoY) and was also down MoM, while Tesla incentives rose sharply to 19.5%, more than double year-earlier levels, indicating heavier discounting pressure.

• Total EV sales in 2025 were ~1.28M units, down -2% YoY, with Cox expecting mostly flat EV sales in 2026 amid new model launches and improving charging infrastructure.

U.S. new-vehicle prices were broadly steady in November, with the average transaction price (ATP) edging up +1.3% YoY to $49,814 and remaining essentially unchanged MoM, reflecting a continued sales mix skewed toward higher priced models.

• Incentives averaged 6.7% of ATP ($3,347), up from 6.5% in October but below the 7.9% level one year earlier, indicating slightly more discounting MoM but still tighter incentives than last year.

• The average new-vehicle MSRP rose +1.7% YoY and +0.3% MoM to $51,986, marking the eighth consecutive month above $50,000 as premium vehicles continue to dominate sales.

• Full-size pickups posted a $70,178 average MSRP (+1.8% YoY), holding above $70,000 for a third month; incentives remained steady at 8.4% of ATP, with nearly 183,000 units sold (14.2% of all sales).

• Vehicles priced under $30,000 made up just 7.5% of November sales, down from 10.3% one year ago, underscoring ongoing weakness in the lower-priced segment.

• EV pricing softened MoM, with the EV ATP at $58,638 (+3.7% YoY, -0.8% MoM); EV incentives jumped to 13.3% of ATP, sharply higher than October but still below last year.

• EV sales remained weak at just over 70,000, down more than 40% YoY and roughly -5% MoM, marking a second month of soft demand.

• Tesla’s ATP reached $54,310 (-1.7% YoY, +1.5% MoM); overall sales fell -22.7% YoY, driven by a -42.1% YoY drop in Model 3 volumes, while Model Y prices rose modestly and its sales were relatively stable YoY.

• Cybertruck sales fell to 1,194 units, the lowest of 2025, though its $94,254 ATP remained higher both YoY and MoM.

The U.S. new-vehicle average transaction price (ATP) slipped -0.4% MoM to $49,766 in October but remained +2.1% YoY, reflecting a modest pullback from September’s record high as EV sales dropped sharply after incentive expirations.

• The average new-vehicle MSRP declined MoM to $51,841 but was still +2.6% YoY, showing that fewer high-priced EVs in the sales mix contributed to October’s dip.

• Incentive spending fell to 6.5% of ATP, down -11.4% MoM from 7.3% in September and below the 7.6% share a year ago, indicating a cooling in discount activity following September’s higher levels.

• Full-size pickup ATPs hit a record $66,462 in October, supported by incentives at 8.4% of ATP, which rose MoM but remained below their June and July peaks; the segment’s average MSRP reached $70,351.

• Cadillac ATPs rose more than +22% YoY and Porsche prices increased over +13% YoY, while Lincoln and Chevrolet also saw above-average annual gains, contrasting with notable YoY declines at Acura, Jeep, and Tesla.

• EV sales fell to 74,835 in October, a steep -48.9% MoM decline and -30.3% YoY drop following the end of government-backed incentives, underscoring a sharp contraction in segment demand.

• The EV ATP increased +1.6% MoM to $59,125 and was +2.3% YoY, indicating that the remaining EV mix shifted toward higher-priced models despite weaker overall sales.

• Tesla’s ATP fell -1.1% MoM to $53,526 and was -5.5% YoY, with Model 3 and Model Y prices down MoM; Tesla sales declined -35.3% MoM and -23.6% YoY, outperforming the broader EV segment’s steeper pullback.

The U.S. new-vehicle average transaction price (ATP) rose +2.1% MoM and +3.6% YoY in September 2025 to $50,080, surpassing the $50,000 mark for the first time and extending a year-long trend of steady price gains.

• The average manufacturer’s suggested retail price (MSRP) reached a record $52,183 (+4.2% YoY), supported by a strong mix of luxury vehicles and high-priced EVs.

• Incentive spending rose to 7.4% of ATP (≈$3,700), the highest level of 2025, compared with 7.2% in August and 7.3% in September 2024.

• EVs accounted for a record 11.6% of total sales, with an average transaction price of $58,124 (+3.5% MoM; -0.4% YoY).

• A total of 437,487 EVs were sold in Q3, representing 10.5% of the market and nearly +30% YoY growth ahead of incentive expirations.

• Vehicles priced above $75,000 made up 7.4% of all sales, up from 6.0% a year earlier, with the Cadillac Escalade leading six-figure models (4,320 units sold).

• Tesla’s average transaction price declined -6.8% YoY to $54,138 and edged slightly lower from August, reflecting the introduction of lower-priced Model 3 and Model Y variants.

• Analysts noted that the record ATP reflects continued strength among wealthier buyers and EV demand, while tariffs and model mix added to upward price pressures.