China’s total retail sales of consumer goods rose +2.9% YoY in October 2025, with non-auto retail up +4.0% YoY, reflecting steady but moderate consumption growth across goods and services.

• Urban retail sales increased +2.7% YoY to ¥4.00T, while rural retail sales grew a faster +4.1% YoY, showing comparatively stronger momentum in smaller markets.

• Goods retail sales were up +2.8% YoY to ¥4.11T, and catering revenue rose +3.8% YoY to ¥520B, indicating balanced but modest gains across consumption categories.

• Retail sales above designated size increased +1.6% YoY, highlighting slower growth among large retail enterprises compared with the broader market.

• Online retail sales of physical goods rose +6.3% YoY in Jan–Oct and accounted for 25.2% of total retail activity; food (+15.1%), clothing (+3.6%), and daily-use goods (+5.1%) all contributed.

• Among major goods categories in October, jewelry surged +37.6% YoY, communication equipment grew +23.2%, cosmetics rose +9.6%, and cultural office supplies gained +13.5%, pointing to firm demand in discretionary and technology-related items.

• Petroleum products fell -5.9% YoY and auto sales declined -6.6% YoY, underscoring continued weakness in energy-related and vehicle categories.

• Household appliances and audiovisual equipment dropped -14.6% YoY, marking one of the sharpest declines among major retail sectors.

• Jan–Oct totals showed overall retail sales up +4.3% YoY and non-auto retail up +4.9% YoY, indicating a slightly stronger cumulative pace than October’s monthly reading.