March 2025’s SAAR reached 17.8 million units, as customers rushed to dealer lots to purchase vehicles before the 25% tariffs on imported vehicles took effect.

• The SAAR in March 2025 represented an increase of 13.3% year over year and an increase of 11.0% compared to February 2025.
• A SAAR of 17.8 million units is the highest since April 2021, when the SAAR reached 18.2 million units just before the semiconductor microchip shortage significantly impacted new light-vehicle sales and production.