Restaurant Same-Store Sales and Customer Traffic: November 2025

Tue, Dec 30, 2025 · 9:00 AM ET

Restaurant operators reported dampened same-store sales and customer traffic readings in November. 

Forty-seven percent of restaurant operators said their same-store sales rose between November 2024 and November 2025, according to the National Restaurant Association’s monthly tracking survey. That was essentially unchanged from 48% in October.

Forty-four percent of operators said their sales declined in November, up from 35% in October.

Restaurant operators continued to report customer traffic declines in November. 

Thirty percent of operators said their customer traffic rose between November 2024 and November 2025, down from 33% in October. Fifty-one percent of restaurant operators reported lower traffic in November, up from 48% in October. 

November represented the 10th consecutive month in which operators reported a net decline in customer traffic.