Restaurant Same-Store Sales and Customer Traffic: November 2025
Restaurant operators reported dampened same-store sales and customer traffic readings in November.
Forty-seven percent of restaurant operators said their same-store sales rose between November 2024 and November 2025, according to the National Restaurant Association’s monthly tracking survey. That was essentially unchanged from 48% in October.
Forty-four percent of operators said their sales declined in November, up from 35% in October.

Restaurant operators continued to report customer traffic declines in November.
Thirty percent of operators said their customer traffic rose between November 2024 and November 2025, down from 33% in October. Fifty-one percent of restaurant operators reported lower traffic in November, up from 48% in October.
November represented the 10th consecutive month in which operators reported a net decline in customer traffic.
