NRF Winter Holiday Survey: 2025

Thu, Oct 16, 2025 · 9:30 AM ET Source Next release · Nov 6, 9:30 AM ET

Consumers plan to spend $890.49 per person on average this year on holiday gifts, food, decorations and other seasonal items, according to the National Retail Federation’s annual consumer survey conducted by Prosper Insights & Analytics. The amount is the second-highest in the survey’s 23-year history and falls only 1.3% less than last year’s record of $901.99.

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