Restaurant operators reported a net increase in same-store sales in July, with results almost identical to June’s readings. 

Forty-eight percent of restaurant operators said their same-store sales rose between July 2024 and July 2025, according to the National Restaurant Association’s monthly tracking survey. That compared to 49% of operators who reported higher sales in June. 

Forty-two percent of operators said their sales declined in July, compared to 41% in June.

In contrast to the net increase in same-store sales, restaurant operators continued to report dampened customer traffic readings. 

Forty percent of operators said their customer traffic rose between July 2024 and July 2025, up slightly from 36% in June. Forty-six percent of restaurant operators reported lower traffic in July, compared to 47% in June. 

July represented the sixth consecutive month in which operators reported a net decline in customer traffic.