Germany Retail Sales: July 2025

German retail sales fell -1.5% MoM (vs -0.4% MoM expected) in real terms and -1.0% MoM in nominal terms in July 2025, after a revised +1.0% MoM real increase in June, but remained up +1.9% YoY in real terms.
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Food retail sales dropped -1.8% MoM real and -1.2% MoM nominal, though YoY growth was modest at +0.1% real and +2.8% nominal.
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Non-food retail sales eased -0.7% MoM real and -0.5% MoM nominal, but rose strongly YoY at +3.5% real and +4.2% nominal.
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Internet and mail-order sales fell sharply -3.8% MoM real and -3.1% MoM nominal, though they posted robust gains of +13.8% real and +14.1% nominal YoY.
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Compared with July 2024, overall retail trade showed positive growth, indicating the MoM decline was more a short-term pullback than a reversal of the broader trend.