Restaurant Same-Store Sales and Customer Traffic: March 2025

Wed, Apr 30, 2025 · 9:00 AM ET

Restaurant operators reported mixed same-store sales readings in March, which represented a sharp improvement from February’s dampened levels.

Forty-three percent of restaurant operators said their same-store sales rose between March 2024 and March 2025, according to the National Restaurant Association’s monthly tracking survey. That was up from just 18% of operators who reported higher sales in February.

Forty-five percent of operators said their sales declined in March, down from 63% in February.

Restaurant operators also reported somewhat better traffic results in March, but volume remained negative overall.

Twenty-nine percent of operators said their customer traffic rose between March 2024 and March 2025, up from 13% of operators who reported higher traffic in February.

Fifty-seven percent of operators said their traffic declined in March, down from 66% in February.