Restaurant Same-Store Sales and Customer Traffic: March 2025
Restaurant operators reported mixed same-store sales readings in March, which represented a sharp improvement from February’s dampened levels.
Forty-three percent of restaurant operators said their same-store sales rose between March 2024 and March 2025, according to the National Restaurant Association’s monthly tracking survey. That was up from just 18% of operators who reported higher sales in February.
Forty-five percent of operators said their sales declined in March, down from 63% in February.

Restaurant operators also reported somewhat better traffic results in March, but volume remained negative overall.
Twenty-nine percent of operators said their customer traffic rose between March 2024 and March 2025, up from 13% of operators who reported higher traffic in February.
Fifty-seven percent of operators said their traffic declined in March, down from 66% in February.
