Restaurant Same-Store Sales and Customer Traffic: November 2024
Restaurant operators reported a net increase same-store sales for the second consecutive month in November, which followed nine straight months of net declines.
Fifty-nine percent of restaurant operators said their same-store sales rose between November 2023 and November 2024, according to the National Restaurant Association’s monthly tracking survey. That was up from 51% in October and the highest reading in 16 months.
Thirty-two percent of operators said their sales declined in November, down from 44% in October. November represented the strongest net increase in same-store sales since April 2023.

Restaurant operators also reported a net increase in customer traffic in November – the first such occurrence in 20 months. Forty-three percent of operators said their customer traffic rose between November 2023 and November 2024, while 30% said their traffic declined.
